Getting a media coverage could cost so much money, but that does not have to be necessarily true with you. As long as you do it with utmost diligence, these 10 simple tips could help you garner good media coverage.
You already must have concluded by now how important media coverage is. And you already must have anticipated the fact that hiring a PR firm to do the PR works for you will require a huge amount of money. By following these 10 great ways, you will gain a pretty good media coverage without having to spend so much.
1. Acquire the necessary skills and improve it to the level of great expertise to establish your authority in a given field. Associate with like-minded people within your industry and be a part of their activities to build up your much needed credibility.
2. Be efficient in conveying your ideas – you should be able to have relevant and noteworthy ideas to share, and the necessary ability to convey those ideas exactly the way you want it to be understood.
3. Gather ample information about your target audience – it helps if you have enough information about the people whom you intend to deliver your message to. This will give you an idea how to craft your message to make it more understandable.
4. Utilise the power of the media – Have as many media resources as you can gather in delivering your message. Use its own power to reach out to your audience. It is an advantage to have your own media directory.
5. Reach out to the media – Initiate a working cooperation with the media. Regularly send your impeccable media releases. Do anything to secure collaboration with them. You might also find it helpful to write and send out articles.
6. Photo opportunity – have the best of your photograph along with your media releases, or if you do not have one yet, you may ask them directly for a brief photograph session.
7. Be consistently unrelenting with your efforts. Convince them that you are serious about your craft. However, do not overstate the obvious; do not push hard as you might offend their sensitivities.
8. Always be ready for a spontaneous interview. You do not want to get caught off guard and make silly off-handed remarks as a result.
9. Ready personal portfolio – journalists love it when they could readily gather as much information as possible, so always have it prepared, or have it posted in your website.
10. Establish your proficiency in the given field. Make possible efforts to build your reputation. Write e-books, make podcasts or anything else to establish your skill.