Have you done something that defies convention? Have you tried emulating the publicity stunts that Richard Branson is famous for? Maybe it is now the right time to try to take a plunge and see if indeed it works.

Richard Branson is a very daring businessman. His audacity defies the established marketing and publicity methods and conventions but his results are stunningly positive. He has done a lot of publicity stunts that he is on his way of making a great name for himself aside from being an astute billionaire. He is even a lot more famous with all his stunts than the companies he tries to endorse.

It would be relatively easy to pull a publicity stunt when you are considerably famous already. To site an example is the known skirmish between Gordon Ramsay and Tracey Grimshaw.  Their public battle is a huge publicity opportunity waiting to be utilised and exploited. It has been a subject of interest within the political community, domestic and abroad. Publicity however is not strictly limited to those who are originally famous. Ordinary citizens could definitely do the same with almost the same effect. An example of this was when Alain Robert , an ordinary Frenchman, climbed the RBS. Had you been able to convince him to advertise your business while on top of RBS, sure your business would have generated an unprecedented publicity. That is the true power of publicity; it could literally change and revolutionize a business. It does not necessarily have to be as daring as what Richard Brandon usually does; it only has to possess the essentials of an effective publicity stunt. It has to be creative enough to capture the interest and grab the attention of your audience. When my mother-in- law owned a number of dressing salons many years ago, someone threw a brick against her windows. She made the situation productive by getting creative with the incident. She painted the cracks to project an artistic effect and then had it photographed to be included in the daily newspapers circular saying that people can’t wait until morning to gain entrance into her salons.  That was such an impressive publicity stunt!

If you wish to do your own publicity stunt, make sure to have solicited enough ideas from your mentors and closest friends to give you a good grasp of the risks and preparations involved. Ask for advice, learn from those people who benefited from it, and ask them how it could have worked.