When you are in business, your every action is gauged in its appropriateness, even in simple tasks as answering the phone. You are expected to say your company name together with your usual greetings, and all the other means of communication should run in the same format. Just as your email profile, it has to make a clear message of what you do, in short to reflect the nature of your business.

Avoid the pitfalls of securing a business email address just out of necessity. Sometimes even the usage of the public and free domain of mail providers could work against your business’s advantage. When you wish to establish an email communication with your clients, make sure that they do not get the idea that you will not even bother to read their messages. This could really be detrimental to your business if you do not know how to handle it properly, and could really send your target customers to your competitors. Email communication is such a powerful tool; it is therefore worthwhile if you invest in it, because for all you know, its returns could really impact the growth and sustenance of your business.

When you receive an inquiry through email from a prospect, you might just as well pay attention to it as it deserves. Your appropriate and prompt response to a prospect’s inquiry could spell the future of your business. A late response to a query will do you no good and will only put a smudge on your business name. Customers need to feel important, and answering their queries on time could really win their trust and loyalty easily. This is something that you really should muse about. And when you reply, please answer their questions extensively, leave nothing out ambiguous. Spell out everything to them. Customers sure love to be fed with information so that they feel that they are important. You could even go beyond by offering to make a phone call if it should help them understand things clearly. That definitely won’t cost you a day to do these. And should it happen that you do not have ample information to answer their query, then tell them honestly and assure them that you will do your best to address the situation as soon as possible.
A prompt response to a customer’s inquiry is a sure way to get their heart. You could easily win them over and gain their trust and loyalty. This may require you to be attentive to your email all the time, and I believe this is not so hard to do especially these days; even phones now have specific features of which you may install software to make it to be able to receive emails. We live a world of far advanced technology; we can take advantage of these advances for the benefit of our businesses.