Category Archives: Marketing

Marketing is one the most important aspects of a business enterprise. Marketing encompasses the whole extent of advertising for the firm, establishing a good public relations for your company, finding the most effective pitch for your product and services as well as the logistics of the same in the market, locally and internationally.

Innovations of the information age have made marketing more bearable even for the inexperienced entrepreneur – if not totally easy. Having this fact in mind, the competition now is all about strategizing for your firm. Which sets of marketing plans will work best for you to gain the upper hand; you might ask? The skilled entrepreneur can discern this by the use scientific analysis of objective data and the use of his or her sheer instincts.

angry

Controlling your Anger to Communicate Effectively

Anger – where does this takes you? Studies shows that people dealing with anger problems recalls tragic events in their past and later brought them anguish and unpredictable behavior. When someone starts getting in your nerves, you simply lost it or burst your bubble eventually. Anger is not healthy at all. Putting across the way you feel towards a person or a situation is the best thing that you can do. There are several reasons why people face anger management issues. Conveying it directly or indirectly is rather unsafe and mediocre. Following these tips of dealing with anguish behavior will ensure controlled emotions and better communication with others.

 1. Admitting that you are Angry

People do not often admit that their mistakes and even anger issues. Why? Because they are afraid to hear more negative things and criticisms towards them and they are unable to figure out their unstable emotions. It is really crucial to acknowledge mistakes and that a person is pressured by anger. To avoid these situations, admitting that you are angry is the first step to treatment.

 2. Identifying the Root Cause

As mentioned previously, anger has a deeper meaning, a root cause. Taking full responsibility of your feelings is the greatest lesson that you will learn. Anger is unhealthy. It can trigger emotional and physical instabilities. Identifying the root cause is the best way to go. How? Talk to a psychiatrist to know about your personality. Tests are given to measure your stress levels. Or have an intimate conversation with yourself and look what makes your angry – is it a person, place, object or situation?

 3. There is Hope!

Every problem has a solution. Patients with anger management issues are frequently stressed by their environment. This is the reason why they don’t communicate effectively! They easily lose their temper whenever things won’t fall on their hands. Remember, the world doesn’t revolve around them. Making some adjustments is hard to do but analyzing personal traits can make a huge difference. For most people, anger is an emotion. Yes, it is true! But it is controllable. If you are personally dealing with this problem, then it’s never too late to ask for help. Anger is toxic – it prevents a person from communicating effectively and gaining respect from others.

 4. Redirect and Ease Up

Most people don’t like hot-tempered individuals. Why? The moment anger manifested it turns to uncontainable behavior such as rage or hurting someone. Redirecting anger is a definite solution. Channel your energy to productive activities to ease up. Take heed, managing anger is a personal decision. Change is, however, inevitable.  Relaxation techniques are recommended – simple breathing can cast off temper.

Effective communication enables people to pay close attention to you. You don’t want them to disrespect you if anger comes along in the scenario. Again, anger is unhealthy, toxic and downright mediocre. Even though it is nice to vent out frustrations, it still does not bring anything good to you. If there is no reason to be mad at somebody, then control it! Communication is about understanding one another.

customer-sat

Ways to Improve Customer Service and Satisfy Clients

It’s a common knowledge that without customers, a business would not survive. Beside the point of whether you’re a service provider or retailer, a business relies on what the customer thinks and how to stream customers continuously. It’s quite imperative to understand how to please them because they are somewhat the bread and butter of the company.

New customers is big factor, this is a huge section in the market whereby they can rely on repeat custom from people who have purchased a product or service from them in the past. The common basis why some companies are capable of drawing the same clients time and time again is that they offer an exceptional and best customer service, making certain that every client who buys a product or tries service from them is pleased as possible.

Many companies ignore the fact that customer satisfaction is the measurement of quality of their business. Customer service representatives are entitled to promote and sell as much products as possible. However, there ultimate goal is to assure that they provide the best answers to customer queries and requests. If you’re looking for ways to improve customer satisfaction to boost profits and revenues, here are 3 tips that can be used to effectively build the level of satisfaction towards clients.

  1. Sell quality – Every customer wants to be assured that they’re getting the best value for their investment, no matter how much they spend. It’s important to constantly offer quality to your products and services. The main reason why customer satisfaction is crucial is how it helps boost the company’s sales. A happy and well-satisfied customer will eventually recommend the company to their friends, relatives, family and workmates.
  1. Be flexible and offer other options – The problem with customer service is the lack of support and options to explore. Customer will be happier if provided with greater options. For example, offering ways to pay their accounts in the simplest ways they can, incentives, treats, freebies and ways to return their unused products or service. However, don’t go overboard. Never promise something that your business can’t deliver. This is putting your company in jeopardy with trust and loyalty.
  1. Collecting Feedbacks and Taking Actions – whether it’s positive or negative, the customers’ feedbacks is valuable. This will determine if the service is still intact or failing. In terms of how to generate their feedbacks, it is suggested to explore media like getting in touch over the phones, sending emails, reading comments and suggestions over forums and blogs. Never lose hope if the customer thinks that the business is terrible, take this as a challenge to improve and solidify your target market.

The accomplishment of every business relies on its customers and by executing these strategies, you can be certain that your clients are contented with your business and will both return to make additional purchases and recommend your business to their friends, family and colleagues. Take customer satisfaction is a higher degree, it entails a lot of work and assuring that every customer is served well.

promise

Promises not delivered?

One common issue of clients towards customer service are promises not fulfilled. If a list would be created, most of the disappointments would go over to the end. Yes, quite true – people sell promises to seal a deal. However, these promises are downright lies sometimes. People should understand that customer service is an important part of business. It makes or breaks the company.

Whether the customer service or communication aspect is lacking, rightful engagements are still recommended to boost impact on sales and improving customer satisfaction. It is very easy to determine where disappointments and frustrations are coming from, sales people frequently promise something and fails to deliver. But, why does this happens a lot to clients? Where is the problem rooting?

Remember, when a customer is unhappy, he/she is not only frustrated with the failed service but will not recommend the company to their friends or relatives. The worse case is, they will tell other people not to make any transactions with you. This means less revenues and dramatic decrease in sales.

Soloist and Perspectives – Expectations VS Promises

Most soloists talks about managing customer expectations. They understand how the process works and they know ways to develop and implement customer satisfaction strategies. But, what if we talked this case in a different perspective? How do we manage the promises of business people? Expectations for both parties should be aligned. In some occasion, do not over promise. There’s a difference between intentions to expectations. Intensions should be done through the customer as planned. Expectation is delivering a definite solution or answer.

If a customer tells you to deliver A, B, C, then you should deliver A, B, C. Delivering less than what they expect makes you a liar (well, in the customer eyes). Smart marketers know how to please their customer and know how to control or take charge of the situation. They are also truthful to their statements and provide other options for customers to select.

For example, a job order will be completed in 5 days time. Of course, rather than saying – it will be completed within 2 days, smart marketers will be honest and say, “The job will be completed in 5 days, but there is a possibility that it may extend for 2 days more. However, there are still other options we can explore to make this job order completed in no time, would you like to know more?” Customer has a definite expectation on when the work will be completed.

Quality must be emphasized!

Always highlight quality to customers. As mentioned previously, rather than lying that work will be done in a short amount of time, be truthful with your answer and avoid promising and failing to deliver. Emphasize quality over everything else and you will acquire their attention and satisfaction. If anything does not fall in line, apologize and give other options. Take heed, a satisfied customer is always a happy customer and they cost less in a long period of time. It also means more money for the company as they recommend doing business with you.

email

I Don’t Answer Calls, Just Send me an Email if You Need Me

I don’t like mobile phones, and I only use mine to talk or send text messages to my husband. I don’t even include my phone numbers, whether mobile or landline, on my business cards. Email, on the other hand, is another thing. It is email that I can’t live without.

There are lots of people who don’t share the same sentiments. There are countless business owners who push for giving more personalization to communication by picking up the phone and having a conversation with a client, one-to-one. There are also those who believe that one has to set-up an appointment or a call, then shoot an email right after for documentation purposes.

These people have a point though; and it is true that mobile phones are faster and more efficient than email. Also,  spoken language is harder to misinterpret. And I’m sure one time or another we’ve gotten that email that left us asking, “Was he serious?”

Even putting those benefits into consideration, I still despise the phone. I loathe having to reply to numerous text messages or having to answer unexpected calls during times that I need a little bit of personal space. This disdain is even more apparent now as I also have a baby to take care of. I never want to answer a ringing phone when I’m giving my baby a bath, changing her nappies, or lulling her to sleep. A ringing sound during those sensitive times makes me want to go ballistic and just throw the phone right out the window.

My opinion is that the phone works best for the traditional nine-to-five workers. They are always at their desks, always available to callers during office hours. Furthermore, for these traditional workers, it is a given that they should always have access to their mobile during office hours. One question though. Does this system really work for small business owners like yours truly? At least for me, it doesn’t.

As for small business owners like me, I believe that email works best. It gives me more control of when to read and respond to messages. Moreover, I find the email thread really useful as there’s written documentation as to what transpired during an email conversation with a client.

Dealing with only emails also entail a strict discipline. These messages can pile up with neglect; and then you find yourself spending a lot more time than expected replying to countless emails.

I just hope that everyone has been educated on email etiquette. There are messages that you shouldn’t be getting and there’s a actually a trend of over-communication nowadays that even the biggest and most professional of all companies are endorsing.  For me, I’ve got better things to do than answering a call or reading emails not addressed to me; and I just want everyone to know that.

handshake

Negotiating that Win-Win through Effective Communication

Ever experienced getting dumbfounded trying to send a message across to someone? It didn’t matter how hard you tried changing approaches, how you rephrased your statements, or how you already simplified your explanation, but the other person still just won’t get it. Did you happen to find out what seems to have caused this sudden lapse in effective communication?

In situations like these, you would find that the other person just couldn’t care less. Oftentimes, you just have to crow out aloud or deep inside “you need to understand!” It can be a frustrating  experience indeed; but let’s have a quick look at a few symptoms when that communication barrier starts  getting in between you and your audience. We need to know these symptoms so that once we experience them, we can address them right away.

One symptom of failing to communicate is when you feel very frustrated that your audience is repeatedly not getting your point. In addition, another symptom of such is when you begin to feel defensive about your own perspectives. Furthermore, another very common symptom is that both parties get stuck in a conversation and neither person would budge. Another symptom of failing to communicate is when you’re beginning to view your opinions as ‘right’ and the other person’s wrong. Finally, you begin to approach a conflict with a ‘winner take all’ attitude rather than coming up with a ‘win-win’ situation.

The reason behind this frustration is our constant yearning to be acknowledged. We always want our opinions to be heard, and our point of view considered. We always need to feel esteemed, our contributions cherished, and our values supported as we try to influence other people in meaningful ways.

However, forcing your point of view to be recognized by others rarely does the job. In fact, it can even be counterproductive, as assertiveness might even turn into aggression. Perhaps the key to making ourselves heard is to change our mindset to us understanding rather than being understood.

Having this idea enacted is guaranteed to turn the tables. Shifting our direction from trying to win people over to focusing on the way we are communicating with the other person, takes our mindset from being me-centric, into looking at the relationship as a whole.

By concentrating our focus to understanding the other person, we’re sending out a signal that we’re also concerned with what that person thinks. Through this empathy, we can view things from the other person’s perspective. We can get to learn about their own beliefs, biases, personality, and attitude. Demonstrating this empathy also shows that we know how to effectively communicate; and it also shows that we are also willing to come up with a ‘win-win’ situation.

truth

The Fine Balance Between Frank and Brash

On a recent poll, about seventy percent  of small business owners have gauged themselves as ‘above average’ communicators.

With the outstanding poll results, the first thing that comes to my mind is what really constitutes being a good communicator? With the mentioned poll, I believe that the small business owners assessed themselves by referring to how well they get the message across via speaking and writing. At least that’s the way I understood the polling.

I’ve pondered on this poll result for quite a few days and I’ve gotten to a realization the someone who masterfully crafts words can still be deemed a bad communicator. How is that possible, you might ask? It can be done by the habit of not meaning what they say; and vice-versa.

Were we ever guilty of this? Let’s see if these examples can freshen up our memory.  If someone asks, “Do you mind,” but we really do mind, yet we still say “No, not at all.” Isn’t that a not-so-good way to communicate? Another example is when someone asks “How are you,” but we’re not really well, but we still reply, “I’m fine.” Some underlying reasons why we do this can include us not asserting ourselves or us trying to not to offend or upset someone. We somehow use this technique to influence others into leaving us be.

More often than not, this habit occurs when we’re upset. This strategy of us trying to influence others  is not really that helpful because, most of the time, our pent up feelings manifest themselves through other means anyway. Moreover, what makes it more baffling to the people around us is that if they take it as it is, then they’re wrong. On the contrary, if they recognize that we’re not really meaning what we say, then they wouldn’t be able to guess what we exactly mean.

Saying things as-they-are is quite difficult when we’re trained to follow etiquette and exhibit proper manners at all times. We were always told that it is impolite to give a ‘hard no’ as an answer; but it’s equally impolite to say “yes,” “not at all,” or “I’m fine,” even when we don’t really mean it.

So the next time a customer says “I understand that I haven’t paid you for the last project yet, but would you like to discuss a new one?” Let’s not just nod and say “Alright,” then do slipshod work because of demotivation. We can tell them right away that it’s not part of company policy, but we’d be more than happy to hear from them once the balance has been cleared.

There exists such a fine balance between being frank and being tactless. If we can find this balance, and capitalize on it every time we communicate, then definitely we can give ourselves a pat on the back for being such good communicators.

jargon1

Top Ten Jargon Busters

The use of business jargon in marketing can be puzzling, uninteresting and boring to our customers; but as a business owner there is always that big temptation to lean towards it. We might want to sound like experts in the field or leaders in the industry, but our customers don’t really care. They want something that they can closely relate to; and as business owners, it is our job to provide them with that.

Tip Number One: Never use Acronyms

Never use acronyms unless they’re referring to something generally known like ANZ, UN, or such. As a general rule, avoid all types of acronyms in any material that get distributed to customers. Matter of fact, you’ll be very surprised as to how many people don’t even know what ASAP or RSVP means.

Tip Number Two:  Less Words, Less Mistakes

When you’re editing your materials, try cutting down what you want to say in half. You’ll be surprised at how much fluff can be edited  off your writing. Moreover, you’ll only retain the most important keywords that you need to get the point across. Treat each word like it’s worth about five dollars, and you’ll only be putting in the most important ones.

Tip Number Three: Set Appointments, Make those Calls, and Refrain from Emails and Text Messages

The number one cause of miscommunication is not meeting face-to-face or not talking over the phone. A lot of words can be misinterpreted on email because context such as facial expressions, bodily gestures, intonation, and emotions get lost.  As much as possible, set a meeting with your customer, or if this isn’t feasible, just pick up the phone and make a call. Emails or text messages should always be your last options.

Tip Number Four: Use Concrete Examples on your Proposals

One of the best ways to attract a customer’s attention to your proposal is to put in testimonials from real customers. Potential customers don’t really want to hear what you can do for them; but they’ll be more interested in hearing what you have done for people like them.

Tip Number Five: Present Clear Cut Options to your Clients

A client doesn’t want to hear the words, “It’s up to you” from you. What a client wants are clear-cut options with the pros and cons of each served on a silver platter. This not only makes options clearer to both parties, but it also gives the impression to the client that he or she is in control. More importantly, this also makes the decision-making process faster.

Tip Number Six: Stop Beating Around the Bush

Respect the customer’s time as how you want yours respected. In face to face conversations, don’t go dilly-dallying by going through irrelevant stories and such. Be straight to the point. Tell your customer why you’re in his or her office right away. Same thing goes for written materials. Treat written materials as your ‘one-minute-of-fame.’ Write down your proposition in a way that the sum up can be read by just a quick glance.

Tip Number Seven: Catch Key words and Phrases from your Client

Paying attention to key words and phrases that your client uses will help you determine your approach. For example, if the client uses a lot of words that are known to your industry, then you can use technical terminologies. If not, then you would need to explain everything in layman’s terms.

Tip Number Eight: Be Sensitive to Facial Expressions

Always be on the look-out for signs of doubt or confusion. Once you detect this, be proactive enough to anticipate the question and answer it.

Tip Number Nine: Check if your Mum would Understand

This is the best test in avoiding jargon. Pitch your product or service to your mum. Have her read your materials. If she doesn’t understand them, or you think she wouldn’t understand them, then you’ve used one word too many.

Tip Number Ten: Honesty is still the best policy

Persuade your clients with honesty. Transparency, rather than buzzwords, is always the key to any business deals.

scronym

How Acronyms Defined a Business

Business conversations are quite difficult to manage; especially when someone throws you that one-million dollar question. For times like these, you can let acronyms save the day for you.

If you’re struggling to answer questions regarding your customers’ preferences, the company’s mission-vision, or your business’ core values, then it’s time to create your own acronyms.  Acronyms were created to make things easier to you to remember.

Our company is constantly approached by potential clients who’d like to engage in strategic partnerships with our business.  During these conversations, we greatly consider how ‘fit’ both organizations are with each other and how we’re projecting to work together to attain a certain goal. If the fit isn’t right or our values don’t jive, then we definitely won’t be a bit interested in a forging a partnership.

During these talks, of course, our organization’s mission, vision, and values always find their way into the conversation. And we are proud to make it known to everyone that we live by the CHARM code. That’s the trigger word; and we can go on and on about it for almost the meeting.

CHARM is our acronym for our organization’s mission, vision, and values. It stands for the Community is our number one priority as we strive to Harmonize work and life. Every associate is treated with Appreciation and Respect regardless of status. Finally, the M stands for whatever task that we undertake have should have Meaning. If we’re not going to do something that’ll be benefit the world, then there’s no point in us doing it.

This acronym has always ensured that everyone in our team is aligned with our organization’s motto. This not only inspires, motivates, and rallies everyone around a certain goal, but it also provides a helping hand in our decision-making as an organization. CHARM has made its way into our employee induction process. It has made its mark on our office’s walls and desktop screensavers. CHARM has even made its way into monthly meetings and employee performance appraisals. But most importantly, CHARM has made its mark onto the heart of everyone in the organization.

It doesn’t only attract attention of everyone inside the organization, but it also reaches far out. Having the acronym everywhere also attracts curiosity from potential clients or aspiring employees. Believe me, everyone from outside the organization can’t help but ask what the letters CHARM stand for.

And there you go again! That’s the trigger word: CHARM. Now, we won’t be able to stop ourselves from telling our story of what we do and how we envision the work that we do will have a positive impact on the world. We’d go on and on again. How’s that for a five lettered acronym?

nlp4

Adapting Different Approaches for Different Communication Modes

What separates great communicators from the good ones is that the great speak their target audience’s language. Good communicators can articulate and send out messages very well; but great communicators demonstrate empathy for their target audience.

In order to become a great communicator, one must have the thoughts, feelings, and the language of the audience in mind. To achieve this, one needs to understand the concept of Neuro Linguistic Programming.

Neuro-Linguistic Programing is about learning a person’s different modes of communication. Knowing such modes will equip a communicator with knowledge on how information is processed by a person. Once this communication mode is realized, a speaker can the change his or her approach, depending on the person he or she is communicating with, and capitalize on that to build better rapport.

The three most common, and principal, communication modes are the visual, auditory, and kinesthetic. The visual mode mainly pertains to people whose tendencies are to process information with pictures, colors, and images. An auditory person will respond more positively to sounds, pitch, tone, and volume. Kinesthetic people will respond more to physical stimuli like touching an object or emotional stimuli like feeling something . Also take note that these modes are not absolute, but are just preferences.

In order to find out your own preferred communication mode, you can try out a very simple test. Think  as if you’re asking someone for directions. If you find that having a map and description of certain landmarks help you the most, then you’re a visual person. If you consistently listen to the person’s voice, taking note of the change in pitch or volume when giving directions when to either turn left, right or go straight ahead, and find out these help you the most, then you’re an auditory person. If gestures like pointing to certain directions when giving instructions or basing directions from ‘gut feel’ help you find your destination best,  then your preferred communication mode is kinesthetic.

Having this knowledge will gain you a big advantage when talking to your customers. If you simply pay attention to their choices of words, you can decipher their preferred communication mode. For example, visual customers use phrases like, “I see,” “it appears like,” or “it looks like,” then you can be sure that their preferred communication is visual in nature. Moreover, if a customer uses words like, “That sounds good,” “I’d like to hear more,” or “Tell me,” you can safely say that this customer is an auditory person. If a customer has word choices of “It feels right,” “I can’t seem to get a hold of it,” or “I feel,” then you’re talking to a kinesthetic customer.

Once you discover your customer’s preferred communication mode, you can then match their language with word choices to address their mode’s needs. If the customer you’re talking with is visual, always use visual cues, and so on and so forth. With a little bit of practice, you would find that talking your customer’s language will make it easier for you to get your message across, build rapport with your audience, and eventually close those deals.

jargon

Don’t Get Eaten Alive by the Jargon Monster

A brochure once caught my attention for cramming all the known business jargon know to humanity in one sentence. It was a craftily designed leaflet from a company that provides maintenance for lifts. On their business profile, they proudly released that they are a company that provides ‘end-to-end vertical transportation device solutions.’ What was that again? Oh…a company that services lifts.

In today’s business environment, we get exposed to  a lot of jargon that goes over the ordinary person’s head.  We often see such terms like ‘shifting paradigms,’ ‘leveraging people capital,’ ‘managing expectations,’  or ‘breaking down silos’ without actually having an idea of what they mean.

I once read an email that said: “Free super saver delivery is an example of our obsession for new innovations innovating on behalf of our customers.” Too much jargon in one email. It could’ve easily just included words such as ‘creative’ or ‘inventive.’ It really is tempting to sound fancy by using complex words.

The main concern about business jargon is that while most people in an industry are exposed to them and most probably use them in everyday conversations, they don’t really say anything useful or concrete. Funny thing is, most materials that are meant to be distributed to the customers contain these industry jargon. Therefore, all the time and energy crafting these brochures, flyers, websites, tweets, (the list goes on), are wasted because they come out as uninteresting to their target: the customers.

We may want to sound really impressive and important by throwing around these big words. We may want to sound like our company’s the expert when it comes to the industry; but there are two very big dangers in using business jargon. First, people will most likely not understand or misinterpret what your organization actually does. Second, customers might entirely ignore your proposition as they would think ‘yeah right’ or ‘I’ve heard that before.’

In order to avoid this trap of using too much jargon, there are three things that a business owner should always remember when crafting marketing materials.

First, always remember to  explicitly show the customers what your product’s selling point is. If there’s a specific feature or benefit that your customers need to know, explain it in terms that regular Joes and Janes would understand.  Also, don’t forget to cite examples of how this certain product has benefited other customers. Make your product presentation closer to the heart of your targeted customers by proving that your product works, not just by telling them it does.

Another thing to remember is to always take on a mindset that you’re in a face-to-face conversation with all your customers. Nothing beats marketing materials that talk to you. Materials that seem aloof thru the use of jargon will seem uninteresting and boring.

Finally, and most importantly, ask yourself if your mom can understand your product pitch. If you think she can’t, then go back to the drawing board. There’s probably a word or two there somewhere that you need to change.