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Business Chatter is Australia's destination for business advice. Helping SMB Businesses Do Business.

sales_rep

Agreements with Subcontractors

These days it is easier to engage with subcontractors rather than hire employees for various practical reasons. One is that, in subcontracting there is less time spent with training since even before entering into such contract one already knows what he wants to accomplish and that it entails a lesser responsibility regarding the issues of employment. In subcontracting, you only pay for the specific manpower or labor that you need and that it is within a given time frame where delay may be prevented and that one only engages directly to one person or one company which is the contractor. Yet, there are as well issues that should be tackled before signing the contract so that future problems may be averted.

One thing is the issue of termination. It should be clear to both parties that they are entering into a subcontracting agreement because it is only for a given time, which is temporary, depending on the work situation. The work must be specific and the end product definite. The contractor and the subcontractor should make sure that they are on the same page, otherwise, this may bring about legal battles concerning welfare and security. Second is the term of payment. It should be remembered that in this kind of agreement, that is subcontracting, there is no employer – employee relationship. This may be the main reason why most contractors get subcontractors to work for them. The manner of payment is not determined by how they do their jobs nor exercise their profession but rather the end result of this execution. Hence, it need be noted that both parties, the contractor and subcontractor, must have the same picture regarding the positive consequences that the contractor himself wants to achieve. Third is the sense of business confidentiality. On this third issue, the qualifications of the subcontractor are necessary. There must be a sense of privacy with regard information that needs to be kept classified and away from the open in order to maintain a healthy competition in both trade and commerce. The fourth issue that needs to be clarified in the subcontracting agreement is the contractor’s policies and procedures. As a contractor, he should make sure that the people he is about to connect with as subcontractors have the ability to attain the very purpose for which they were engaged with. These people must have the ability to replicate the services or things that make the contractor’s trade exceptional so that customer satisfaction and profitability is feasible. Another is the issue of their limits. Again, it should be made clear in the agreement that they are being paid because of their contribution in the business. In subcontracting, the specified end result and the extent of their input is what is paid for, therefore, their responsibilities must be distinct, clear and specific. Finally, their attitude and personality needs to be checked. The possible subcontractors must not be too confident to act as if they are the bosses of the contractor’s trade and must not be carried away by the small successes they achieve nor too humble to admit them. The reason is that, there is a manner or mode of operation that needs to be maintained in order to gain advantage and not lose them, for such is the very core of a certain business, the customer satisfaction. In any kind of industry, it is seldom that there are positive expectations on both parties, thus, the issues pointed herein require to be tackled long before placing one’s signature on the agreement.

To end this, the relationship built by them is one that of a contractor-subcontractor relationship. They are binded by a contract wherein the first engages with the second for a specific job, business or purpose within a definite period of time. Thus, it is supposed to die a natural death and it makes the business operate faster and the job description more precise. The notes given are only to make sure that the principle for which they were acquired is attained without any other responsibilities on both parties. Remember, it pays to be candid and frank early on rather than face the dilemma later on.

thats-mine-luggage-tag

Withholding Information is a Selling Strategy Gone Wrong

It is understandable if you exert great amount of effort to protect your knowledge about your industry. It is however another matter to employ a selling strategy by withholding information from your clients both potential and current.

I once worked as a marketing manager for an insurance company.  It was my job to oversee people who make a living in selling insurance policies. I would say it was a great learning experience for me, as this was the time when agents are pushed to their limits in coming up with workable strategies to effectively sell insurance policies. I remember that we used to have a strategy before that most agents know by heart.  They must withhold relevant further information about the business until they were able to secure a personal meeting with the potential client, and will have to disclose additional facts only when necessary. This was years before, and I just had a recent experience that exactly replicates this untoward principle.  I browsed the web searching for a travel agency to help me out with my planned holiday abroad. I found one that really got my attention because of its impeccable website arrangement and presentation. At first glance it may seem to posses all the necessary essentials of a great travel agency except for one important fact; it seems to withhold key information that could have fully convinced me to avail of its services. I sent a message inquiry via email but received no reply. The next thing I did was call the business owner. It was then that I found out that though she is willing to supply seemingly less important details, she will not go any further without first receiving a deposit fee for the itinerary. I had this impression that while their business is selling their services, they are also selling their information. She made it a point that she will not discuss any further without me paying first. That really got me upset and made me decide not to pursue any possible negotiation. I really would have loved to avail of their services because they seem very good in what they do, but I do not feel comfortable paying for something that I could readily get for free.

We are now in an information age. Facts abound in the web. If you are withholding information from your prospects, there’s a good chance you will lose them to your competitors who are freely providing them vital information.

Maybe it’s now time to change your selling strategy, start sharing information to your prospective clients and gain their loyalty.

 

communicating

6 simple steps of setting up an effective Communications Toolkit

An effective communications toolkit is very useful especially for small businesses. It is a collection of all your essential business communications components.

The effectiveness of your communications kit is dependent upon how well you put into actions every statement that you release.

Follow these simple steps to work out your communications kit

Step 1
Clearly state a brief summary of your business’ strengths. Simplify your words and be truthful with your claims. Emphasize your edge over the other business in your industry. Believe in your own capacity and let them know that. Be bold in stating the facts without coming out as arrogant.

Step 2
Revisit your mission and your vision and craft a very smart statement representing those ideals. This will help you deliver your message in a professional and extraordinary fashion.

Step 3
Rehearse your standard brief statements that you could embed during a casual conversation. Make it brief, something that can be delivered in as short as 2 minutes. Make every word count because time is of the essence. So include your values and goals in those statements. Make sure to never cease practicing on your delivery to make it sound spontaneous and genuine. The goal here is to deliver a clear message with enough contexts to attract your prospect to meet with you for further details.

Step 4
Make a portfolio of your past projects and pick the best of them. Include a few relevant details about those projects for the clients’ perusal. Be concise and business-like with your statements.

Step 5
With the portfolio of your best projects from the past, make sure to include visual presentations of its important phases. With the technology we have now, you could readily make vivid and lively presentations of your documentations.

Step 6
Bring all these things together and place it in any of your filing method. You have already one of the best tools available for small businesses. You may now start getting ready for any proposal that you will be performing to any prospective clients. You can now easily package your business and deliver the entirety of your business’ mission, vision and goals in to brief and concise statements. Use your communications toolkit to its optimum benefits. You can have it as the basis of how your website might look, or how your printed materials should be arranged.

You know your business well more than anybody else; only you could tell how it should be presented in a way that you want it to be presented. Start putting things into action. Use your communications toolkit to project the image of your business.

mediq

12 Ways for Great Media Interviews

A media interview is an avenue for you to talk and advertise your business. However, common apprehensions might be hindering you from committing to an interview out of some ungrounded fears. There are ways to handle those fears and make your interview a success.

Fears are normal under any circumstance. The only thing you need is to find the corresponding motivation to help you get through the frightening stage so you may start to enjoy its advantages.

1. Good preparation

Even the best and the most experienced speakers need regular practice. The interview might run without any second chances, but you may have all the time to rehearse your lines. Ask help from a friend to do a mock interview armed with all the possible and perceived questions. This will help you sound spontaneous when the actual interview comes. Make sure to prepare also even the slightest detail. Consider your words carefully and phrase them in your most entertaining way.

2. Always be on track

Achieve your goals and purpose during the interview. Keep always in mind your objective. It is a lot easier to talk when you know your stand and you purpose. Therefore, when you answer questions, never forget to mention the product or service that you are trying to promote.

3. be prudent when you answer

Keep your calm demeanour and do not rush to answer when you are asked spontaneously. Whenever a journalist catches you off-guard, do not hesitate to ask for a pause to think your answers over. You have to realize that your answer will have a long term effect over your business. It is better to tell the journalist to get back to him on the particular issue rather than giving a response that you will soon regret.

4. Do not play it safe

Make a stand on critical issues. It will do you no good if you play safe all the time.  Study what the issue is all about. Learn about its details, and then make a bold statement as to where your opinions lean.

5. Make the whole thing informative and lively

Your statements during an interview must really be interesting and informative for the audience. Make your examples realistic and practical. You should talk in a way that ultimately makes a connection with someone. When your interview is lively and informative, the audience will most likely retain most of what you said.

6. Look amiable

Be confident with your stance in an interview. Make your body language sends off a message that you are in control of your circumstances. Maintain eye contact with the interviewer and keep yourself relaxed and amiable. Moreover, be cordial every time you answer a question.

7. Act with enthusiasm

If you want to come out as interesting then you need to think and act with enthusiastic energy. You have to keep in mind that media is designed for entertainment and you might as well be entertaining when you do your interview. Make your conversation lively and buoyant. If both you and the interviewer are enjoying the show, then most likely it will emanate in your respective aura that will also be perceived readily by your audience.

8. Choose your words

Talk in a way that your words are understandable by people from all walks of life. There is no point speaking in office slang when your audience cannot relate to what you are saying.

9. Be brief with your answers

Brevity works best in interviews. You need to compress your whole idea and deliver it in a few catchy words and phrases. An interview does not last long, so make all your answers brief, yet relevant.

10. Make yourself available for an up-close interview 

A one-on-one, face to face interview is way better than just speaking through today’s communications gadgets. If you are busy, then at least mark a special time in your calendar for the said interview to visit the studio.

11. Practice your voice

Your voice helps you sound more professional and create an image of authority. So take time to warm it up before the interview starts for better results.

12. Finish the interview with an impact

Have an impact during the interview, and then finish it off with a greater impact when the interview closes. Encourage people to act on your suggestions. Deliver a thoughtful call to action.

media_release

Media Release 101

Free publicity has great and many benefits, and a media release is one of the best ways of doing it. Learn how to do it effectively.

Follow these simple steps in crafting your media release.

Look for your distinct advantage, and then sell them

You should be able to convey your distinct advantages in a brief, yet clear message. You are going to make it as interesting as possible. The message must contain something special to make it deem worthy the attention of the media.

There are various ways of doing these; you may tap the emotions of the journalists by tackling a human interest story that talks about struggles and success.  Or you could even utilise and time your media release with an upcoming event such as weddings, anniversaries and grand openings. Find a story that will really sell, and then make the most of your skills in selling it.

Objective

Your media release must have a clear objective. And that is not just to generate sales and profits but a genuine interest of helping people. Your media release must be something that is beneficial to a specific individual or the general public.

Impressive title

Come up with an attention-grabber headline to earn their attention indeed. A sloppy title might bore the journalist who received your media release and might not even have second thoughts of deleting it from his email without a single glance to its content.

Relevant content

There is nothing more important in writing than offering relevant content, because it is what the people want and deserve in the first place. Make your content interesting and compelling. Choose words and phrases that will earn their time to spend reading your media release. Fill it with relevant details and make it an interesting read. Establish a connection with the way you craft your words, make it more lively and engaging.

Use the correct format

Use the right template when you write your media release. You do not want to lose credibility over something that could have been perfectly prepared. Include all the relevant details usually required when writing a media release, and make sure not to forget one good detail. Keep your words at its minimum for an optimum impact.

Establish your database

You must have at least an extensive database to which you will be sending your media release. You already must have been able to make genuine connection with these people. Establish your expertise and along the way gain their respect. When you will be able to project to the media people that you could readily help them on areas of your expertise, in time, all your efforts will pay off handsomely.   Supply them with information; suggest a photo session or any other things to gain their goodwill.

Apply these simple and effective ways of writing your media release for a successful result.

Case-Studies

Organise Case Studies & Boost Your Profile

An impeccable case study that is well created and implemented will benefit your marketing efforts with favourable and desirable results. Here is how you should craft your case study in achieving your business goals.

Great case studies are patterned after positive testimonials from previous clients. It helps you create an image of professionalism and quality work of service. It also paves for you an avenue where you could greatly explain in details about all the competitive edge of your business. The following pointers will help in crafting a usable and effective case study.

1. Create a need

The first thing you should establish when you go about your case study is the kind of need you are capable of responding. You can do it by including all your past successful collaboration with clients who came to you with a dilemma that you were able to find a solution.  Your case study must specifically point out the need and its nature for clarity. Make it as simple and as specific as possible, covering only the details that your audience will be directly interested in.

2. Walk them through the process

Throw in some problems that your audience could readily identify with and then spontaneously come up with a series of answers and solutions. This way, you are already establishing your deep knowledge early on, thus giving an impression that you will certainly do a good job with the project they have in mind.

Lets also bear in mind that your customers could be busy and need to have this process as  simple as possible. Create a form they need to fill in – ask them a set of questions – this will give them the guidance they need.

3. Provide testimonials

Your case study must be a collection of all the testimonials of your previous clients. You should be able to establish the fact that all your previous clients were deeply satisfied with your work. You may personally approach your clients to generate a number of testimonials or you could outsource the interview phase for a more reliable, credible and unbiased results.

Use their quotes and spread them over your case study. Slowly, you are gaining the trust and confidence of your prospect which will eventually increase as time goes by. They will get the impression that you are the right person they are looking for and that you will satisfy them with your works’ results.

Finish your case study by supplying your contact details in case they will need your expertise.

How did you go? If you’ve attained some great results, let us know!

 

media-attention

Getting Media Attention for Public Relations

Getting a media coverage could cost so much money, but that does not have to be necessarily true with you. As long as you do it with utmost diligence, these 10 simple tips could help you garner good media coverage.

You already must have concluded by now how important media coverage is. And you already must have anticipated the fact that hiring a PR firm to do the PR works for you will require a huge amount of money. By following these 10 great ways, you will gain a pretty good media coverage without having to spend so much.

1.     Acquire the necessary skills and improve it to the level of great expertise to establish your authority in a given field. Associate with like-minded people within your industry and be a part of their activities to build up your much needed credibility.

2.     Be efficient in conveying your ideas – you should be able to have relevant and noteworthy ideas to share, and the necessary ability to convey those ideas exactly the way you want it to be understood.

3.     Gather ample information about your target audience – it helps if you have enough information about the people whom you intend to deliver your message to. This will give you an idea how to craft your message to make it more understandable.

4.     Utilise the power of the media – Have as many media resources as you can gather in delivering your message. Use its own power to reach out to your audience.  It is an advantage to have your own media directory.

5.     Reach out to the media – Initiate a working cooperation with the media. Regularly send your impeccable media releases. Do anything to secure collaboration with them. You might also find it helpful to write and send out articles.

6.     Photo opportunity – have the best of your photograph along with your media releases, or if you do not have one yet, you may ask them directly for a brief photograph session.

7.     Be consistently unrelenting with your efforts. Convince them that you are serious about your craft. However, do not overstate the obvious; do not push hard as you might offend their sensitivities.

8.     Always be ready for a spontaneous interview. You do not want to get caught off guard and make silly off-handed remarks as a result.

9.      Ready personal portfolio – journalists love it when they could readily gather as much information as possible, so always have it prepared, or have it posted in your website.

10.   Establish your proficiency in the given field.  Make possible efforts to build your reputation. Write e-books, make podcasts or anything else to establish your skill.

success_failure

Fail to Succeed

I personally believe that success is impossible without a taste of failure. It is in failure where the learning is found and not in success. As one of the famous people says, “Success is a poor teacher”.

Success belongs to the daring, to those who are willing to brave the tides without remorse on the consequences. For you to succeed, you have to take risks somehow; to make valuable investments with pure audacity. When you are in a quest of achieving and accomplishing a great task, you need to be ready for the risks you are about to take. And when you take them, you must contemplate on the consequences. But you do not really think about this if you really want to succeed, right? Because all you could ever think of is the prize beyond the challenges. You are thinking of the celebration after an ordeal.

One reason why many people fail is because they fear failure. They do not want to fail that they do nothing at all. But if you rather not do anything at all, how will you suppose to succeed? Michael Jordan is one of the greatest players in NBA history, if not the greatest. In his lifetime, he scored noteworthy points. He was a scoring champion several times while he played. But what many people do not understand is: while he makes the most points for his team, he also makes the most number of shots and consequently the most number of misses. Yes, you heard it right; Jordan made the most number of missed shots too. But did it deter him to succeed? Did it cause him to fold and mourn? He was only making true of a mathematical truth that if you want to make the most number of shots, you have to take as much opportunity to shoot and risk a high probability of misses.

There are quite so many people in history that failed so many times and yet lived victorious lives because they were able to glean the lesson from the pain. Winston Churchill endured dozens of failure before he made his mark in history. Roosevelt, the crippled President was in his wheelchairs when he made the best moments of his life making the most important decisions in a time of war. There are countless others who have failed, and failed many times over, and yet become great because they do not see failure as it is, they only consider it as a bump for which an opportunity for them to reorganize.

Do not fear failure, be bold, take risks, and success will follow you all the days of your life.

right-attitude

The Right Business Attitude

Do it. Learn. Do it again

In business you just need to do things that need to be done. If the results are good, then replicate the system you employed and make it work for another project. If results are not favorable, then take time to learn which part you made a mistake, solve it, and then try to start over again.

Be Audacious

Risk management is a great tool, but in business audacity really matters. Sometimes you just have to listen to your instincts and suddenly grab an opportunity. When you bump into some kind of hitches along the way then improvise. It could be a great learning experience for you. If you keep playing safe, you will get nowhere.

Do not be overly predictable

Sometimes you need to break your routine to inject a little fresh experience. Make a daily habit of experiencing new things. Do not be caught up so much into your business that you allow yourself to live into a symbolic cage; set yourself free by doing things differently all the time.

Have your own identity

You must create your own identity. There are already enough copycats around; surely people do not need another one. Express your personality as you are. People will like you for being yourself and not for being someone else.

Customise your products to your customers’ needs

Your success depends on your customers so you must allow them to set the trends for your business. Make them a part of your business by giving them a “say” to your business’ trend.

Make your business succeed in ways similar to the story given above. Make things happen.  If you know someone who has the same story of amazing business success, share it to us. We will love to hear it out.

confidence-jump

Self Belief – How to Reclaim it

Have you often experienced a few brushes with some of your closest friends that made you question your self-confidence?

There are times that all the plans and the goals that go with it, things you were so certain about, suddenly become shaky and precarious simply because other people are not as enthusiastic as you are with your vision. This should not bother you at all. It is supposedly your call, not someone else’s. Believe in your dreams to come true without having to wait for anyone else to believe in it too. Make it a point to stand your ground even in your weakest state. You are only as great as you allow yourself to be.

When you experience a season of doubt and despair, get hold of yourself and do not be overcome by it. These 4 simple steps could help you during this bout:

1. Analyse it

Allow yourself to analyse the situation. Take a step backward and see things in an entirely different perspective. Give yourself time to contemplate on things that evoked doubt and frustration within yourself. You do not need to jump into hasty conclusions right away. Consider talking to people who could help you sort things out. By doing this, you give yourself enough time to learn things that need attention and apparently make you reclaim your self-belief.

2. You need to decide appropriately

After spending enough time to analyze all the feedback you received, you need to make an appropriate decision that rightly addresses the issue at hand. Deal with it. Meet it head on. Make a resolve to become a better individual and then move on. All you really need to do is to glean the relevant feedback for your own benefit, and then decide to continue with your pursuit. Decide to go on with your aspirations. Your decision matters what becomes of you.

3. Be utterly focused

When everything goes tumbling down, your focus will get you through even in the direst circumstance. Your focus will strengthen you when your body already feels weak battling self doubt. You should never, even for a moment, take your eyes off your goals; you must magnify the result, the prize. Your focus allows you to see things clearly which consequently boosts your self-confidence.

4. Do not give up

Do not give up. Do not even contemplate the idea of losing, even for a moment. You need to believe that nothing could deter you from achieving your dreams that you are meant to achieve. If you make mistakes, learn and then start over again. If you fall, stand and strive again. When you get tired, rest for a while then get fired up again. Do not allow yourself to give in to defeat. Failure is never permanent, unless you allow it to be. That is why you must never give up. Do not give up on your dreams.

You cannot feel responsible about what other people say about you. You just have to believe that you possess the ability to believe in your dreams and make them come true.